Kite drinks
brands steeped in culture
Kite drinks
About Kite Drinks
Global End-to-End Brand Building
At Kite Drinks Limited, we bring cultural icons and artists into the world of premium beverages, transforming their unique stories into compelling drinks brands. Our holistic approach spans from brand creation to commercialization, ensuring each brand is not only authentic to its creator’s essence but also resonates with audiences globally.
With an end-to-end value chain and deep expertise in global spirits brand management, we cover every stage necessary for success. Our comprehensive services include Supply (liquid development, distillery design, regulatory approvals, and inventory management), Marketing (brand positioning, pricing, packaging, omni-channel campaigns, and ROI analysis), Sales (distributor management, joint business planning, e-commerce, and sales tracking), and Operations (inventory and production management, finance, legal, and regulatory compliance). This thorough approach guarantees that each brand we manage can thrive in a competitive market.
Our team’s extensive experience, gained from roles at industry-leading companies like LVMH, Pernod Ricard, and William Grant’s, combines deep industry knowledge with innovative brand-building skills. We focus on authentic storytelling, quality, and strategic growth, as seen in our partnership with Universal Music Group on Cross Fire Hurricane, a super-premium rum inspired by the Rolling Stones’ legendary Caribbean roots.
Kite Drinks Limited is dedicated to delivering end-to-end success for artists who seek to build enduring, world-class drinks brands that captivate and inspire.
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The team
Cairby Hill
Vincent Gillet
Alexei Rosin
Cairbry Hill – The Liquid & Bartender Guru
Cairbry Hill brings unparalleled expertise in the art and science of liquid creation, with a background as a microbiologist and a decorated career as an award-winning liquid inventor and bartender. Known as the “Liquid & Bartender Guru,” Cairbry has played a pivotal role in shaping iconic drinks and pioneering innovations that resonate with both connoisseurs and the trade community. He opened London’s iconic MetBar and co-owned a club with Massive Attack, cementing his influence within the cultural and nightlife scene. His commitment to education and excellence is evident in his co-ownership of an extensive bar management online course with Pernod Ricard, which has empowered countless professionals in the industry. From Hepple Gin to Ramsbury Vodka, Cairbry’s liquid creations are celebrated for their quality and creativity, making him a respected leader in trade advocacy and a vital force in Kite Drinks Limited.
Alexei Rosin
Vincent Gillet
Alexei Rosin
Alexei Rosin – The Global Commercial Leader
With a distinguished 25-year career at Moët Hennessy, Alexei Rosin has earned his reputation as a global commercial powerhouse. His tenure culminated in his role as CEO of Moët Hennessy UK, following leadership positions across the US and Europe, where he developed extensive experience in P&L management and global distributor relationships. Alexei’s deep-rooted knowledge of the drinks industry spans brand launches and rapid growth across some of the world’s most prestigious brands, including Ace of Spades, Belvedere, Eminente, Hennessy, and Dom Perignon. His global customer network, cultivated across both on- and off-premise channels, is a testament to his ability to drive commercial success in highly competitive markets. At Kite Drinks Limited, Alexei brings a strategic vision and commercial rigor that ensures brands are not only launched with impact but positioned for sustained growth and profitability.
Vincent Gillet
Vincent Gillet
Vincent Gillet
Vincent Gillet – The Global Marketing Innovator
Vincent Gillet’s global career as a CMO has taken him across Europe, the US, and Asia Pacific, where he has established a reputation as a master of brand building and marketing innovation. With extensive experience in both the hospitality and drinks industries, Vincent has developed some of the world’s most successful brands. In hospitality, he has focused on enhancing brand identity, customer experience, digital transformation, e-commerce, and performance marketing, along with strategic partnerships and sponsorships to connect with guests through experiential and cultural lenses. His drinks industry career includes leadership roles at Pernod Ricard, Moët Hennessy, and William Grant’s, where he drove quality growth and premiumization through expert brand positioning, product innovation—from New-To-World launches to successful product extensions—and creative, culturally attuned omni-channel marketing campaigns.
Beyond his corporate roles, Vincent is also a serial entrepreneur, having launched several successful drinks and travel brands. His passion for the intersection of culture and branding has led to iconic moments, such as introducing Infiniti to China with Katy Perry’s first live performance at the Beijing Olympic Stadium, and elevating Monkey Shoulder’s appeal with the involvement of renowned music curator Gilles Peterson. Vincent’s insight into diverse cultural landscapes and his ability to craft compelling brand narratives are instrumental in his role at Kite Drinks Limited, where he leverages his expertise to build brands that resonate deeply with audiences and stand out in the global marketplace.